Gaming streaming platform Twitch recorded 2.18 billion viewer hours last March, compared to 1.22 billion hours in the same month of last year, an increase of almost 79%. The gaming industry continues to grow at a remarkable pace – as a new infographic from Kryptoszene.de shows, it is not only users‘ interest that is on the rise, but also their willingness to spend money on video games.
Amazon acquired the San Francisco-based start-up Twitch in 2014. As shown in the infographic, the platform received around 186 million viewer hours per month in March of that year, according to data statistics tool „Twitchtracker„. The investment seems to have paid off; the gaming trend, already well underway, has been further boosted by the pandemic.
Meanwhile, the infographic shows that the gaming streaming market remains very competitive. YouTube Gaming was used most frequently in the past 12 months, with 53% of consumers reporting having used the platform. The figure for Twitch is 51%, while Facebook Gaming continues to lag far behind with a usage rate of 26%.
Market experts at pwc expect the gaming market to continue to grow. Consumer spending on video games in Germany is expected to rise to around €5.36 billion by 2024. Gamers in the Federal Republic spent €4.24 billion in 2019. While gaming stocks have risen sharply in value in recent months, the rally may still have a way to go.
