Werbung Sustainable investing has increasingly gained traction among 61% of female investors since the outbreak of the pandemic. The figure among men is 45%, as shown in a new infographic from Kryptoszene.de. This trend toward sustainable investing is not a purely German phenomenon, but one which can be seen around the world. An overview. Sustainable investing is no longer just a vogue topic; the majority of investors now believe that ecology and returns are not mutually exclusive. While a survey conducted by „Quirin Privatbank“ found that female investors are paying increasing attention to green investment, the issue is also gaining in importance among investors. A look at the issue as perceived by various generations also reveals further differences. 25% of millenials would be prepared to make investments that contradict their own values in order to achieve higher returns. The older the investors, the more emphasis they place on consistency between portfolio holdings and their own ethical convictions. Among investors over the age of 71, just 16% would opt to invest in assets that conflict with their ethical principles. Growth Accelerator for Sustainable Investment Outside of the stock market, more and more people are also adopting a more sustainable approach. According to a „Rothmund Insights“ survey, 42% are making an active effort to live more sustainably, while a further 47% are doing so passively, suggesting that they above all expect companies to adopt more sustainable approaches. Regardless of a growing interest in ecological investments, German citizens still see potential for improvement. 66% would be more likely to invest in sustainable assets if they were subsidised by the state. As the infographic shows, sustainable stocks and ETFs have been among the winners of the day. The price of shares in Enphase Energy, for example, has risen by up to 387% within the last 12 months. Hydrogen manufacturers and producers of vegetarian and vegan meat substitutes are also reaping significant benefits from the current trend.