Pets are enjoying ever greater popularity around the globe, with people increasingly willing to spend ever greater sums of money on their animal companions. As a new infographic from Kryptoszene.de shows, yearly spending on pets is expected to increase by 5 to 6% annually by 2025, and by as much as 15% in Asia.
13.3% of German households had a dog back in 2009. As many as 16.5% of households had cats. One decade on, and the figures had risen to 20% and 23% respectively. The Corona crisis has only fuelled this ongoing trend.
In a recent „Yougov“ survey, 16% of Germans responded that they would be grateful for an animal companion in the context of the pandemic. A look at the number of dogs registered in Germany indicates that many people have followed up on this wish. 39,000 dogs were newly registered in June of the crisis year 2020, compared to 31,400 registered in the same month of the previous year.
High Yields
This pet craze has not failed to leave its mark on the stock market. As the infographic shows, the price of FreshPet shares has risen by 163.7% within the last 12 months. The DAX gained 67.7% over the same period, while the Dow Jones rose by 75.5%.
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