The number of active customers of the „Zur Rose Group“ rose by over 50% last year in comparison to the previous year. Online pharmacies have been among the Corona crisis’s biggest beneficiaries, as shown in a new infographic by Kryptoszene.de. Share prices have surged by up to 352% in the space of a year.
Overall, pharmacies have increased their sales online by almost 34% in the past year of the Corona crisis. This was shown in data from the German E-Commerce and Mail Order Association, which also revealed that the majority of customers have been extremely satisfied with the service they have received online. 95.3% of consumers stated that they were satisfied with the process of buying medicines online.
A survey by EarsandEyes GmbH has shown that shopping online for medicines is not limited to young people. As the infographic shows, the rate of those buying medicines online is highest among 40 to 49 year-olds. Among this group, 41% of people purchase medicine (among other things) on the internet. The proportion among 60 to 69-year-olds is similarly large, although the picture is very different among 18 to 29-year-olds, of whom only 29% purchase medicines online.
Stock Market Rally
A look at the performance of shares in Europe’s two largest online pharmacies underscores the buzz surrounding online pharmacies on the stock exchange floor. Shares in Shop Apotheke, for example, have risen by 352% within a year. The Zur Rose Group also posted gains of 239%. Shares in other pharmaceutical companies also recorded above-average price gains, all of which during a period in which the DAX has risen by just 9.3%.
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